Job Description
Business System Analyst
Cleveland, OH, or Pittsburgh, PA
Job Summary:
We are looking for a Business Systems Analyst (BSA) with a strong background in the banking domain , along with hands-on experience in marketing platforms , customer data analysis , and campaign operations . The ideal candidate will act as a bridge between business stakeholders, product teams, and technical teams, helping translate business needs into data-driven and technically feasible solutions.
Key Responsibilities:
- Gather, document, and analyze business and system requirements across marketing , data , and banking workflows.
- Collaborate with stakeholders to define customer journeys, campaign targeting rules, and KPIs.
- Work closely with data engineers, data scientists, and marketing technology teams to implement campaign and analytics solutions.
- Support integration between banking core systems, marketing automation tools (e.g., Salesforce Marketing Cloud, Adobe Experience Cloud), and data platforms.
- Facilitate discussions around data quality, data governance, and customer segmentation strategies.
- Analyze customer behavior, acquisition trends, and engagement metrics using SQL, dashboards, or reporting tools.
- Help design A/B testing strategies and assist in reporting outcomes to business teams.
- Collaborate with compliance and risk teams to ensure adherence to financial regulations in marketing communications (e.g., Reg Z, UDAAP).
- Participate in Agile ceremonies (standups, backlog grooming, sprint planning) and create user stories and acceptance criteria.
Required Skills:
- 5+ years of experience as a BSA in the banking or financial services domain
- Strong experience working with marketing technologies and platforms (e.g., Salesforce Marketing Cloud, Adobe Campaign, Oracle Eloqua)
- Solid understanding of customer data platforms (CDPs) and data analytics tools (e.g., Google Analytics, Power BI, Tableau)
- Strong knowledge of SQL for data analysis and validation
- Hands-on experience working with campaign data , segmentation, and customer targeting
- Familiarity with banking regulations related to customer communication and data privacy (e.g., GDPR, UDAAP, Reg Z)
- Experience working in Agile/Scrum environments
- Excellent communication, stakeholder management, and documentation skills
Preferred Qualifications:
- Experience with digital banking products , customer onboarding, or loyalty programs
- Understanding of data pipelines and working with data engineering teams
- Background in marketing performance reporting , ROI analysis, and personalization initiatives
Education:
- Bachelor’s degree in Business, Marketing, Information Systems , or a related field
- MBA or related advanced degree is a plus
Job Tags
Full time,