Job Description

The Digital Marketing Coordinator plays a key role in supporting and executing Fickling & Company’s digital marketing efforts across its Commercial Sales, Residential Sales, and Commercial Property Management divisions. This position has a strong focus on social media strategy and execution, while collaborating closely with the in-house web developer and referral coordinator to ensure consistent branding, integrated campaigns, and measurable digital growth across all business lines.

This role is ideal for a creative, organized marketer who understands how to tailor messaging for different audiences while maintaining a cohesive brand presence.

This position is in-office. Some short travel to offices in the immediate area required.

Key Responsibilities:

Social Media Strategy & Execution (Primary Focus)

• Plan, create, schedule, and publish social media content across platforms including Facebook, Instagram, LinkedIn, and others as appropriate
• Develop and manage monthly social media calendars that support residential listings, commercial listings, property management services, recruiting, and brand awareness
• Customize messaging and content to align with the distinct goals of each division while maintaining Fickling & Company’s brand standards
• Monitor engagement, comments, and messages; coordinate responses internally as needed
• Track social media performance and provide insights, reports, and recommendations for improvement

Cross-Division Collaboration

• Work closely with the in-house web developer to align social media content with website updates, landing pages, listings, blogs, and digital campaigns
• Collaborate with the referral coordinator to promote relocation, referral, and partnership initiatives through digital channels
• Support agents, property managers, and leadership teams with digital promotion requests and campaign coordination
• Ensure messaging is consistent across residential, commercial, and property management marketing efforts

Website, Email & Digital Campaign Support

• Assist with website content updates, blog publishing, and basic CMS management
• Support email marketing campaigns for listings, company announcements, referrals, and client communications
• Coordinate creative assets, copy, and timelines across social, web, and email channels
• Maintain organized digital asset libraries and ensure brand consistency

Reporting & Optimization

• Monitor key performance indicators (KPIs) for social media and digital campaigns
• Prepare regular performance reports and summaries for marketing leadership
• Use analytics and insights to refine content strategy, improve engagement, and increase reach

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience)
• 2–4 years of experience in social media management or digital marketing coordination
• Strong understanding of major social media platforms and analytics tools
• Experience working with multiple business units or service lines preferred
• Familiarity with CMS platforms, email marketing tools, and basic SEO principles
• Experience with Canva, Adobe, or similar design tools preferred

Skills & Attributes

• Strong writing and copyediting skills with attention to brand voice
• Highly organized and detail-oriented
• Creative, proactive, and data-driven
• Comfortable managing multiple priorities and deadlines
• Collaborative team player with strong communication skills

What We Offer

• Competitive compensation and benefits - Salary $50K-$60K, PTO, health insurance, 401K
• Opportunity to work across diverse real estate divisions
• Collaborative, in-house team environment
• Growth opportunities within a well-established, respected real estate firm

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